Assessing ROI on advertising is far beyond clicks and sales; it is about the entire perspective concerning a reputation management agency in Dubai. ROI means evaluating the influence of ad campaigns on brand trust, online reviews, and customer sentiment over time. Are people hearing your name more often? Are they saying nice things? Google Analytics, sentiment analysis, and monitoring reviews help to connect the advertising expenditure to building a reputation. True ROI manifests as positive perception, increased leads, and loyal customers in the long run, instead of a mere rush of sales conversion. Keep asking yourself, does this ad build the brand that people want to trust and pick?